Peptide Complete - Launch Checklist

Launch Progress 0 of 23 Complete (0%)

Foundation & Identity

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Domain (NAP)

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🌐 Domain Setup

Primary Domain: peptidecomplete.com
DNS Configuration: Point to hosting provider
SSL Certificate: Install for HTTPS security
Email Setup: Configure MX records for @peptidecomplete.com

🎨 Brand Kit Elements

Logo Files

Full color, white, black versions in PNG, SVG, EPS formats

Color Palette

Navy Blue (#1e3a5f), Turquoise (#4db8d8), supporting colors

Typography

Primary and secondary fonts with usage guidelines

Brand Guidelines

Logo usage, spacing, do's and don'ts document

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Address (NAP)

Establish official business address for citations

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📍 Address Requirements

Physical Address: Required for Google Business Profile
Consistency: Use exact same format everywhere (NAP)
Business Registration: Match LLC/Corporation filing
Mail Handling: Ensure capability to receive packages/mail

🗺️ Where Address Appears

Website footer and contact page
Google Business Profile
Social media profiles
Business directories and citations
Invoices and legal documents

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Phone Number (NAP)

Set up dedicated business phone line

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📞 Phone System Setup

Provider Options: Google Voice, RingCentral, Grasshopper
Features: Call routing, voicemail-to-email, business hours
Toll-Free Option: Consider 1-800 number for national appeal
Local Number: Match business address area code

⚙️ Configuration

⚠️ A2P VERIFICATION REQUIRED: Phone number must be A2P verified for Customer Journey automation and SMS campaigns
Professional voicemail greeting
Call forwarding to team members
Business hours auto-response
SMS/text capability for support
Call tracking integration with GHL

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Configure professional email with domain

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📧 Email Accounts Needed

[email protected]

General inquiries, customer support, orders, and all communications

[email protected]

Payment processing and financial transactions only

🔧 Technical Setup

Email Provider: Google Workspace or Microsoft 365
SPF/DKIM/DMARC: Configure for deliverability
Signatures: Professional email signature template
Auto-Responders: Out of office and initial acknowledgment
Integrations: Connect to GHL and support system

E-Commerce Setup

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Storefront Framework

Build complete online store architecture

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🛒 Platform Selection

Platform: GoHighLevel (GHL) - All-in-one platform for website, CRM, and automation
Hosting: Built-in hosting with 99.9% uptime
Mobile Responsive: Optimized for all devices
Page Speed: Target under 3 seconds load time

📄 Essential Pages

Homepage

Hero section, featured products, testimonials, CTA

Product Pages

Descriptions, images, COA access, reviews, add to cart

About Us

Company story, mission, team, certifications

Contact

Form, email, phone, address, live chat

⚙️ Features & Functionality

Shopping cart and checkout system
Product search and filters
Customer account creation
Order tracking system
Subscription/recurring orders capability
Wishlist functionality

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Price List

Finalize product pricing and tier structure

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💰 Pricing Strategy

Cost Analysis: Calculate COGS, overhead, desired margin
Competitive Research: Analyze competitor pricing
Value-Based Pricing: Price reflects quality and benefits
Tiered Options: Good-Better-Best pricing structure

🏷️ Pricing Components

Base Products

Individual product SKUs with standard pricing

Bundle Deals

Multi-product packages at discounted rates

Volume Discounts

Bulk purchase incentives for larger orders

*Subscription Pricing

*Possible suggestion: Monthly/quarterly auto-ship with 10-15% discount

🎯 Special Pricing

Founders-only exclusive pricing (48-hour window)
First-time customer discount code
Affiliate/referral discount structure
Wholesale/B2B pricing tiers

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COA (Certificate of Analysis)

Prepare and upload quality certifications

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📋 COA Requirements

Third-Party Testing: Independent lab verification
Batch Numbers: Unique identifier for each production run
Purity Testing: HPLC results showing purity percentage
Contamination Testing: Heavy metals, microbiological analysis
Expiration Dates: Stability testing and shelf life data

🔐 COA Access System

QR codes on product labels linking to COAs
Dedicated COA download page on website
Searchable by batch number
PDF format for easy viewing/printing
Archive of historical COAs for transparency

✅ Compliance

The CoverWell Promise: Certified and Verified By CoverWell
GMP (Good Manufacturing Practice) certification
Regular re-testing schedule
Documentation storage and retrieval system

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Payment Integration(s)

Connect payment processors and gateways

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💳 Payment Processors

Authorize.net with Fluid

✅ Done - Currently integrated and operational

New Integration (In Progress)

🔄 Working with Ignacio for new payment integration

🔒 Security & Compliance

PCI DSS Compliance: Level 1 merchant requirements
SSL Certificate: 256-bit encryption on all pages
Fraud Prevention: Address verification, CVV checks
3D Secure: Additional authentication layer
Tokenization: Never store actual card numbers

⚙️ Features to Enable

One-click checkout for returning customers
Saved payment methods in customer accounts
Recurring billing for subscriptions
Installment payment options (Klarna, Affirm)
Automatic tax calculation
Multi-currency support (if international)

Customer Experience

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Customer Journey Automation in GHL

Email sequence library: Welcome → Nurture → Offer → Retention → Re-activation

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📧 Email Sequence Structure

1. Welcome Series (3-5 emails)

Brand story, product education, first purchase incentive

2. Nurture Series (ongoing)

Educational content, tips, research, testimonials

3. Offer Series (monthly)

New products, promotions, limited-time deals

4. Retention Series

Reorder reminders, loyalty rewards, VIP perks

5. Re-activation Series

Win-back campaigns for inactive customers (60+ days)

🎯 Automation Triggers

Account Creation: Welcome series begins
First Purchase: Thank you + product usage guide
Cart Abandonment: Reminder series (3 emails over 3 days)
Browse Abandonment: Gentle reminder of viewed products
Post-Purchase: Review request, cross-sell recommendations
Subscription Renewal: Upcoming charge notification
Birthday: Special discount code

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Customer Support Framework

Complete support journey from start to finish

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📬 Support Channels

Email: [email protected] (Primary)
Live Chat: Website widget (Business hours)
Phone: Dedicated support line
Social Media: DM monitoring (Facebook, Instagram)
Contact Form: Website form with ticket creation
Help Center: Self-service knowledge base

⚡ Initial Contact & Triage

Auto-acknowledgment within 60 seconds
Ticket creation in GHL with unique ID
Priority assignment (Critical/High/Medium/Low)
Route to appropriate team/specialist
Set SLA based on issue type

🔍 Issue Categories & Response Times

Order Issues: 2-4 hours (tracking, modifications, cancellations)
Product Questions: 4-8 hours (usage, ingredients, COA requests)
Account/Login: 2-4 hours (password resets, account access)
Shipping/Delivery: 4-8 hours (delays, damage, lost packages)
Returns/Refunds: 24 hours (policy questions, RMA requests)
General Inquiry: 24 hours (company info, partnerships)

💬 Response Protocol

Tone: Professional, empathetic, solution-focused
Personalization: Use customer name, reference order history
First Response: Acknowledge issue, set expectations
Updates: Every 24-48 hours until resolution
Templates: Pre-built for common issues (customizable)
Escalation Path: Team Lead → Manager → Founder

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Shipping Integration

Connect shipping carriers and fulfillment systems

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📦 Shipping Carriers

ShipStation

Primary shipping platform for order management and label creation

UPS

Primary carrier for all domestic shipping needs

💰 Shipping Strategy

Free Shipping Threshold: Orders over $75-100
Flat Rate Option: $5.99 standard shipping
Expedited Shipping: 2-day and overnight options
Local Delivery: Free/discounted in service area
International: DHL or disable if not ready

⚙️ Integration Features

Real-time shipping rate calculation at checkout
Automatic label printing from admin dashboard
Tracking number auto-email to customers
Shipment notifications (shipped, in transit, delivered)
Returns management system
Address validation to prevent errors

📋 Fulfillment Process

Order Cut-off: 2 PM EST for same-day processing
Packaging: Branded boxes/mailers, tissue paper, thank you card
Quality Check: Verify items before sealing
Handling Time: 1-2 business days standard
Weekend/Holiday: Clear communication about delays

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Customer Review Engine

Automate feedback requests, route positive reviews to Google

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⭐ Review Collection Strategy

Timing: Request review 7-14 days post-delivery
Method: Automated email via GHL workflow
Incentive: Enter to win monthly giveaway for leaving review
Multi-Touch: Email + SMS reminder if no response

🎯 Review Routing System

Positive Reviews (4-5 stars)

Auto-redirect to Google, Facebook, Trustpilot

Neutral Reviews (3 stars)

Private feedback form, support team follow-up

Negative Reviews (1-2 stars)

Immediate alert to support, personalized outreach

💬 Review Response Protocol

Positive: Thank customer, share on social media (with permission)
Neutral: Acknowledge feedback, offer to make it right
Negative: Apologize, take offline, resolve issue, follow up
Response Time: Within 24-48 hours for all reviews
Tone: Professional, empathetic, never defensive

📊 Review Platforms

Google Business Profile (priority)
Facebook Business Page
Trustpilot or BBB
On-site review widget (Yotpo, Judge.me)
Product-specific reviews on individual pages

Marketing & Visibility

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Google Integration (SEO & GEO)

Optimize for search and local discovery

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🔍 SEO Foundation

Google Search Console: Submit sitemap, monitor indexing
Keyword Research: Target peptide-related search terms
On-Page SEO: Optimize titles, meta descriptions, headers
Technical SEO: Site speed, mobile-friendly, schema markup
Content Strategy: Blog posts, guides, FAQ pages

📍 Google Business Profile (GEO)

Complete Profile: NAP, hours, photos, categories
Verification: Verify business address via postcard/phone
Posts: Weekly updates, offers, events
Q&A: Proactively answer common questions
Reviews: Encourage and respond to all reviews
Attributes: Add all relevant attributes

📊 Google Analytics & Ads

Google Analytics 4

Track traffic, conversions, user behavior

Google Tag Manager

Manage tracking codes and pixels

Google Ads Account

Setup for future PPC campaigns

Google Shopping

Product feed for Shopping ads

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Citations

Plan presence: conventions, podcasts, blogs, YouTube

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🎪 Conventions & Trade Shows

Research: Identify relevant health/peptide conferences
Booth Setup: Banner, table display, product samples
Networking: Connect with practitioners, affiliates
Lead Capture: Collect emails, offer show discount
Follow-Up: Email sequence for convention attendees

🎙️ Podcast Appearances

Target Shows: Health, biohacking, longevity podcasts
Pitch Template: Value proposition for podcast hosts
Talking Points: Peptides 101, your story, product benefits
Promo Code: Unique discount for each show's audience
Repurpose: Create blog posts, social clips from episodes

📝 Blog Features & Guest Posts

Health Blogs

Pitch guest post ideas to established health sites

Own Blog

Weekly content: peptide education, research, testimonials

PR Outreach (Jason's Approval)

Press releases for launches, partnerships

📺 YouTube Strategy

Channel Setup: Brand channel with professional banner
Content Types: Product demos, education, testimonials, behind-scenes
Collaboration: Partner with health/fitness YouTubers
SEO: Optimize titles, descriptions, tags for discovery
Consistency: Weekly upload schedule

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Social Media Campaign

Develop content calendar and platform strategy

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📱 Platform Strategy

Instagram

Primary platform - lifestyle, education, community building

Facebook

Group community, longer posts, customer support

Twitter/X

Industry news, quick tips, engagement with influencers

TikTok

Short-form education, trending audio, younger audience

📅 Content Calendar

Monday: Motivation/Transformation stories
Tuesday: Educational content/Peptides 101
Wednesday: Product spotlight/Features
Thursday: Customer testimonials/Reviews
Friday: Behind the scenes/Team content
Weekend: Community engagement/User-generated content

🎨 Content Types

Educational carousels (peptide benefits, how-to guides)
Video testimonials from satisfied customers
Reels/TikToks (trending audio, quick tips)
Stories (daily engagement, polls, Q&As)
User-generated content (repost customer photos)
Live sessions (Q&A with founders, product deep-dives)

📊 Growth Strategy

Hashtag Research: 15-20 relevant tags per post
Engagement: Respond to all comments within 2 hours
Influencer Outreach: Micro-influencers in health/fitness niche
Analytics: Track engagement, reach, conversions weekly

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Press Kit & Media Relations

Compile brand story, mission, and visual assets

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📰 Press Kit Components

Company Overview

Mission, vision, founding story, key milestones

Founder Bios

Background, expertise, headshots, quotes

Product Information

Descriptions, benefits, differentiators, pricing

Visual Assets

High-res logos, product photos, lifestyle images

📝 Press Release Template ❓ (Jason's Approval)

Headline: Attention-grabbing, newsworthy
Dateline: City, state, date
Lead Paragraph: Who, what, when, where, why
Body: Key details, quotes, benefits
Boilerplate: Standard company description
Contact Info: Media contact name, email, phone

🎯 Media Outreach Strategy

Media List: Target publications (health, business, local)
Pitch Angles: Newsworthy stories (launch, research, partnerships)
Journalist Relationships: Follow, engage, build rapport
Response Protocol: Quick turnaround on media inquiries
Interview Prep: Talking points, Q&A practice

Partnerships & Growth

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Affiliate Build Out

Agreement templates, training hub, SOP library

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🤝 Affiliate Program Structure

Commission Rate: 10-15% on all sales
Cookie Duration: 30-45 day attribution window
Payment Terms: Net 30 via PayPal or direct deposit
Minimum Payout: $50 threshold

🎁 What Affiliates Get Upon Sign-Up

Cookie Cutter Page: Pre-built affiliate landing page ready to use
Free GHL Subaccount: Access to GoHighLevel subaccount with standard affiliate page
Affiliate Responsibility: Affiliates pay for their own credits and usage for marketing purposes in GHL
Additional Features: Any additional features beyond standard affiliate page are affiliate's responsibility

📋 Legal Agreement Components

Terms & Conditions: Program rules, prohibited activities
FTC Compliance: Disclosure requirements clearly stated
Content Guidelines: Approved messaging, claims restrictions
Termination Clause: Conditions for program removal
Liability: Limit company liability for affiliate actions

🎓 Training & Resources

Welcome Kit

Program overview, commission structure, getting started guide

Marketing Assets

Banners, email swipes, social media templates

Product Education

Peptide information, benefits, FAQs, objection handling

Best Practices

Top performer strategies, case studies, optimization tips

🚀 Affiliate Recruitment

Health & fitness influencers (micro to mid-tier)
Biohacking bloggers and YouTubers
Practitioners (doctors, naturopaths, coaches)
Supplement review sites
Existing customers (customer-to-affiliate funnel)

📊 Program Management

Software: Rewardful, Tapfiliate, or custom solution
Dashboard: Real-time tracking, reporting, creative assets
Communication: Monthly newsletter, exclusive updates
Incentives: Tiered bonuses, contests, top performer rewards
Support: Dedicated affiliate manager email

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Swag

Design and order branded merchandise

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👕 Swag Items

Apparel

T-shirts, hoodies, tank tops with logo/slogan

Drinkware

Shaker bottles, water bottles, coffee mugs

Accessories

Stickers, keychains, lanyards, tote bags

Tech Items

Phone grips, USB drives, laptop stickers

🎯 Usage Strategy

Convention Giveaways: T-shirts, stickers for booth visitors
Order Inserts: Stickers, thank you cards in every package
VIP Gifts: Premium items for top customers/affiliates
Social Contests: Swag prizes for engagement campaigns
Team Gear: Branded apparel for staff/founders

🏭 Production & Vendors

Print Vendors: Printful, CustomInk, local printer
Quality: Order samples before bulk production
Minimum Orders: Start with 50-100 units per item
Storage: Designate space for inventory
Budget: Allocate $1,000-2,000 for initial swag run

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16B

Educational Collaboration with Peptide University (Jason's Approval)

Legally compliant RUO (Research Use Only) educational access to protocols

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⚖️ Legal Compliance Framework

RUO Designation: All products clearly labeled "For Research Use Only - Not for Human Consumption"
Educational Purpose Only: Content provided solely for informational and educational purposes
No Medical Claims: Avoid any statements about treating, curing, or preventing diseases
Disclaimer Requirements: Clear disclaimers on all materials stating not medical advice
Professional Consultation: Always recommend users consult healthcare providers

📚 Educational Content Delivery Methods

Research Protocols Library

Published scientific studies and research protocols available for reference

Educational Webinars

Guest speakers discussing peptide research and scientific literature

Research Guides

How-to guides for understanding scientific research and study design

University Partnership

Link to Peptide University's educational resources and research database

📖 Protocol Access Structure

Scientific Literature: Provide links to peer-reviewed studies from PubMed, research journals
Research Summaries: Educational summaries of published research (not instructions)
Data Sheets: Technical specifications, molecular information, research applications
Safety Information: Proper handling, storage, and safety data sheets
Bibliography: Comprehensive list of relevant research papers and citations

🔐 Restricted Content Guidelines

Age Gate: 18+ verification required to access educational content
Terms Acceptance: Users must agree to terms acknowledging RUO nature
No Dosing Instructions: Never provide specific dosing or administration protocols
Research Context Only: Frame all information in context of laboratory/research settings
Third-Party Research: Reference external research institutions and published studies

🤝 Peptide University Collaboration

Content Partnership

Curate and link to Peptide University's educational materials

Guest Expert Series

Host researchers, scientists discussing peptide science

Research Updates

Monthly newsletter with latest peptide research findings

Community Forum

Moderated discussion space for research questions (educational only)

⚠️ Required Disclaimers

RUO Statement: "Products sold for research use only - not for human consumption"
Educational Disclaimer: "Information provided for educational purposes only - not medical advice"
Professional Consultation: "Always consult qualified healthcare provider before any health decisions"
No Liability: "Company not liable for misuse of products or information"
Compliance Notice: "User responsible for compliance with local laws and regulations"

📋 Implementation Checklist

Legal review of all educational materials before publication
Clear RUO labeling on all products and packaging
Disclaimer banners on website and educational pages
Terms of use requiring acknowledgment of RUO status
Age verification system for accessing research protocols
Regular compliance audits of content and messaging
Staff training on appropriate vs. inappropriate information sharing

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16C

Peptide Community (Peptide.Social)

Go Kollab Community platform for customer engagement - Already Launched

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🌐 Platform Overview

Name: Peptide.Social
Platform: Go Kollab Community built on GoHighLevel
Status: ✅ Already launched and operational
Purpose: Dedicated customer engagement hub for the peptide community
Access: Member portal integrated with GHL customer accounts

🎯 Community Features & Capabilities

Discussion Forums

Topic-based forums for community conversations, Q&A, and peer support

Success Stories

Member testimonials, transformation journeys, and research experiences

Resource Library

Educational materials, research papers, protocol guides (RUO compliant)

Member Directory

Opt-in profiles for networking with other community members

🎮 Gamification Strategy

Points System: Earn points for posting, commenting, sharing content
Achievement Badges: Unlock badges for milestones (first post, helpful member, research guru)
Leaderboards: Monthly top contributors featured on community dashboard
Reward Tiers: Bronze, Silver, Gold, Platinum levels based on engagement
Exclusive Perks: Higher tiers unlock special discounts and early access

🎉 Future Events Integration

Convention Announcements

First access to event tickets, meetup coordination, booth info

Virtual Webinars

Exclusive member-only educational sessions and Q&As

Local Meetups

Community-organized regional gatherings and networking events

Product Launches

Early access announcements for new peptide products

💰 Member Discount Structure (To Be Discussed)

Welcome Discount: First purchase incentive after joining community (% TBD)
Active Member Discount: Ongoing discount for engaged members (% TBD)
VIP Tier Rewards: Premium discount for top-tier members (% TBD)
Flash Sales: Member-exclusive limited-time offers (structure TBD)
Referral Bonuses: Rewards for bringing new members to community (amount TBD)
Birthday Perks: Special discount code during birthday month (% TBD)
⚠️ Note: All discount percentages and structures need team approval and discussion

🛡️ Community Management

Moderation Team: Dedicated moderators to maintain guidelines
Community Guidelines: Clear rules for respectful, RUO-compliant discussions
Content Calendar: Regular posts, polls, challenges to drive engagement
Response Time: Monitor and respond to posts within 24 hours
Monthly Challenges: Themed activities to boost participation
Featured Members: Spotlight active contributors monthly

📝 TEAM DECISION REQUIRED

Question: Do we want to actively pursue Peptide.Social as our primary customer engagement and retention platform?
Considerations: Resource allocation for community management, content creation schedule, moderation needs
Integration Scope: How deeply should we integrate community with customer journey, events calendar, and loyalty programs?
Gamification Depth: What level of gamification do we want to implement? Basic points or full reward system?
Discount Strategy: Finalize member discount tiers and exclusive offer frequency

Potential Benefits:

Increased customer lifetime value and retention rates
Organic community-driven growth through member referrals
Direct feedback channel for product development
Reduced support burden through peer-to-peer help
User-generated content for marketing materials
Brand loyalty and emotional connection to company

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Calendar of Events for 2026

Schedule conventions, launches, and campaigns

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📅 Annual Marketing Calendar

Q1 (Jan-Mar): Official launch, New Year health push, email series
Q2 (Apr-Jun): Summer prep campaign, first convention, podcast tour
Q3 (Jul-Sep): Back to health campaign, product expansion
Q4 (Oct-Dec): Holiday promotions, Black Friday/Cyber Monday, year-end push

🎪 Conventions & Trade Shows

Q1: Biohacker Summit

Target date: March, Location: TBD

Q2: Functional Medicine Conference

Target date: May, Location: TBD

Q3: Paleo f(x)

Target date: August, Location: TBD

Q4: Health Optimization Summit

Target date: November, Location: TBD

🚀 Product & Campaign Launches

January: Grand opening, founders-only exclusive pricing ends
March: New product line launch (expansion)
May: Summer wellness campaign kickoff
July: Mid-year sale event
September: Back to routine campaign
November: Black Friday/Cyber Monday mega sale

📊 Review & Planning Milestones

Monthly: Review metrics, adjust campaigns, plan next month
Quarterly: Deep dive analytics, strategy review, goal setting
Bi-Annual: Product development, major campaign planning
Annual: Full year review, 2027 planning session

Legal & Analytics

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Finalize with Patrick - all legal documentation

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📜 Required Legal Pages

Data collection, usage, storage, GDPR/CCPA compliance

User agreement, acceptable use, account terms

Refund Policy

Return window, conditions, process, exceptions

Shipping Policy

Delivery times, costs, tracking, lost packages

⚖️ Health Supplement Disclaimers

FDA Disclaimer: "These statements have not been evaluated by the FDA..."
Medical Advice: "Not intended to diagnose, treat, cure, or prevent..."
Consultation: "Consult healthcare provider before use"
Results: "Individual results may vary"
Age Restriction: "For adults 18+ only"

🔐 Data Protection & Compliance

GDPR: For EU customers (consent, right to deletion)
CCPA: For California residents (data disclosure)
Cookie Policy: Tracking and cookie usage disclosure
Email Compliance: CAN-SPAM Act adherence
Accessibility: ADA website compliance

✅ Implementation Checklist

Have Patrick review all legal documents
Add legal pages to website footer
Require acceptance of terms at checkout
Cookie consent banner on first visit
Email unsubscribe links in all marketing emails
Affiliate agreement for all partners

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Analytics Dashboard Setup

Configure Meta pixel and GHL attribution tracking

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📊 Analytics Platforms

Google Analytics 4

Website traffic, behavior flow, conversions

Meta Pixel (Facebook)

Ad tracking, retargeting, conversion optimization

GoHighLevel (GHL)

CRM, pipeline, attribution, ROI tracking

GHL E-commerce Analytics

GoHighLevel native e-commerce analytics and reporting

🎯 Key Metrics to Track

Traffic: Visitors, sessions, traffic sources
Conversion: Add-to-cart rate, checkout rate, purchase rate
Revenue: Total sales, AOV (average order value), LTV (lifetime value)
Marketing: ROAS (return on ad spend), CPA (cost per acquisition)
Retention: Repeat purchase rate, churn rate, subscription retention
Customer: New vs returning, demographics, behavior

🔧 Technical Implementation

Google Tag Manager: Container for all tracking pixels
Event Tracking: Add to cart, initiate checkout, purchase
Enhanced E-commerce: Product impressions, clicks, transactions
Cross-Domain Tracking: If using multiple domains
Server-Side Tracking: For iOS 14+ privacy compliance

📈 Dashboard & Reporting

Daily Dashboard: Revenue, orders, traffic (Slack/email digest)
Weekly Review: Trends, campaign performance, top products
Monthly Report: Comprehensive analysis, goals vs actuals
Quarterly Business Review: Strategic decisions, budget allocation
Custom Alerts: Traffic drops, conversion issues, inventory low